by JessicaW | Apr 2, 2021 | Uncategorized
5M2T started out as a distribution model that helped commercial brands reach South Africa’s lucrative spaza shop and informal trade sector. After engaging with brands making use of its distribution model, 5M2T identified a need for more focused data and analysis on...
by JessicaW | Apr 2, 2021 | Uncategorized
Extensive research by several organisations on how foreign-owned spaza shops are run provides a great deal of insight, although I’ll admit the picture is not always complete and, at times, contradictory. The nonprofit organisation Sustainable Livelihoods Foundation is...
by JessicaW | Apr 2, 2021 | Uncategorized
South Africa’s largest market is its most misunderstood market. It’s a market that has been largely ignored, one dubbed ‘the same as any other’. But that is untrue. In fact, the market is a “mass of opportunity”. Professor John Simpson, unleashing the UCT’s Unilever...
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