Cape Town – The rapid increase in the middle class in South Africa and population growth in the last two decades were among the factors that led to substantial growth of the informal or independent retail trade sector.
The sector boasts R46 billion in annual sales, with more than 9 million households shopping in traditional trade stores, according to a report by consumer behaviour monitor, Nielsen South Africa.
The traditional trade sector fared well against the modern trade sector, experiencing continued increase in sales and shopper loyalty and achieving a 10 percent annual increase in spend – 1 percent more than modern trade growth.
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