this is 5m2t
More than 6 years of providing ambitious businesses with accelerated access to and growth from the informal retail landscape in Southern Africa
Insight & Strategy
Smart route-to-market solutions based on bespoke research and one of the largest informal retail market databases in the FMCG category.
Sales & Distribution
Fit-for-purpose sales and distribution programmes to drive penetration and market share growth
Reporting & Analysis
Automated tracking and reporting to ensure complete transparency and used for optimisation and efficiencies
Vehicles on the ground
unique informal trade clients
We go where others can’t.
INDUSTRY NEWS & THOUGHT LEADERSHIP
Using a small-area census approach, this article reports on changes in informal micro-enterprise activity in the Cape township of Delft between 2010 and 2015. The number of micro-enterprises has doubled (from 879 to 1798) in five years, with growth recorded in almost...
A survey on the operations of spaza shops in Soweto revealed migrants’ eccentric business strategies and resilience dynamics. Trynos Gumbo and Simamkele Bokolo analyse the results. Almost all urban centres of the world are experiencing soaring informal economic...
It is useful to understand how spaza shops have developed in South Africa. “‘Spaza’ means ‘hidden’ in Zulu. The term arose during the apartheid era, when restrictions were placed on black people running businesses” (Bear, 2005). During the apartheid era, many of...